City of Ukiah, California

Police Department

Safety · Professionalism · Community Service

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No, Go, Yell, Tell

Last month in Ukiah, a number female students in their early teens were assaulted or approached by strangers on their way to and from school. In each situation, the teens fought back and got away. Working with the Ukiah Unified School District, we immediately issued press releases and posted information on social media (which you can access at, and our officers began paying extra attention to school routes and school bus stops to help prevent this activity from occurring again.

In addition to the heightened police activities to keep students safe, it’s important that parents educate their children about how to avoid danger and what to do if danger cannot be avoided. 

The National Crime Prevention Council (NCPC) says that perhaps the most important way parents can protect their children is to help raise their awareness about potentially dangerous situations—this will help them when dealing with strangers as well as with familiar adults who may not have good intentions.

Children should be instructed to recognize and report suspicious behavior, including any time any adult does any of the following:

  • Asks them to disobey their parents or do something without permission;

  • Suggests that they keep a secret;

  • Makes them feel uncomfortable in any way.

Even with good instincts and smart behavior, kids cannot always avoid dangerous situations. If they feel threatened, they can use “No, Go, Yell, Tell”—say no, run away, yell as loudly as they can, and tell a trusted adult what happened.

The National Center for Missing and Exploited Children recommends the following safety tips for kids:

  1. Don’t talk to strangers.

  2. Be aware of your surroundings (e.g., don’t focus your attention on your cell phone while walking home from school).

  3. Stick together; there’s safety in numbers.

  4. Practice basic self-defense. A swift kick to shins or private parts along with a loud scream that this person isn’t a parent or friend should get the attention of people in the area.

  5. Lock doors, especially if home alone.

As a parent, I know it can be difficult to figure out how much information to share with your children at each age and stage of their development. If you have young children, is a great place to start. It has several online cartoon videos designed to teach kids how to stay safe. The videos are in five parts: Check First, Take a Friend, Tell People No, Tell a Trusted Adult and Test Your KidSmartz, and you can even play the videos on your smart phone.

For kids in grade school and older, I encourage parents to enroll their child or teenager in a self-defense class (even one 30-minute class). Many people think of self-defense as a karate kick to the groin or jab towards the eyes of an attacker. While these skills can be useful, self-defense is much more.

Students who have taken self-defense classes often report feeling more prepared in case of a violent attack or a sexual assault. They also report feeling more empowered in everyday situations like walking alone at night or being approached by a stranger. Self-defense reduces vulnerability by making participants more aware of their surroundings and teaching them how to react to a variety of situations.

Research shows that kids who yell or use active physical resistance are more likely to avoid being assaulted or abducted. The goal of a good self-defense course is to provide students with response options to an attack, not to teach violent behaviors. As says, self-defense is all about using your smarts, not your fists.

Assaults and possible abductions of school-aged kids is disturbing and frightening. We hope that this information helps keep your family as safe as possible. If you’d like to learn more, visit our website under the Community Support tab for more child safety resources.

As always, our mission at UPD is simple: to make Ukiah as safe as possible. If you have suggestions on how we can improve please feel free to call me. If you would like to know more about crime in your neighborhood, you can sign up for telephone, cell phone and email notifications by clicking the Nixle button on our website:

By: Chris Dewey - Chief of Police

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Safety · Professionalism · Community Service